Senior Social Media Lead

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Senior Social Media Lead

Location:
Nationwide

Salary:
£52,100 - 61,060

Date Posted:
April 2024

Program start date:
April 2024

Job Family:
engineering

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Your new role

A significant opportunity, to drive the strategic direction of our high-growth social media channels, has arisen. You’ll lead a talented social media team, and collaborate with a range of colleagues including Communications, Operations, Major Projects and Supply Chain. With nearly 1-million followers across platforms, we play a vital role in informing our customers about developments on the Strategic Road Network. This position plays an instrumental role in harnessing our social media presence to cultivate rich customer experiences and meaningful engagement. It’s an exciting time to join the Communications Group, as we transform to be a strategic partner to the business, maximising our performance, and delivering integrated, high-impact communications across channels.

An informal blended working approach has been adopted for many of our roles across National Highways. We offer many different ways to work flexibly and we’re open to discuss part-time working, job shares, and flexible start and finish times.

Please wait until the interview stage before asking us about flexibility, and we will explore what is possible.

What you’ll be leading on

Implement an effective social media strategy, working in close partnership with a range of colleagues across the business, including regional communications, major projects, National Incident Liaison Officers, the wider Communications Group and Creative Services.
Use emerging trends in social media to continuously improve performance, adopting new techniques and targeted channel strategies to tell National Highways’ story in an engaging and impactful way.
Use insight and measurement to define and prove success whilst driving continuous improvement to encourage innovative approaches, maximising impact and reach.
Drive meaningful engagement with our audiences, by developing impactful social media campaigns.
Work collaboratively across the organisation to identify opportunities and risks, ensuring that social media activity delivers against business objectives.

To be successful:

Track record for delivering goal-oriented, impactful, creative social media strategies.
Experience in using insight and evaluation products and techniques, and wider market knowledge, to drive continuous improvement.
Highly organised, capable of planning ahead in terms of social media campaigns, activity, and team workflow.
Ability to manage external agencies, partners, and communities.
Ability to build trusted relationships with a range of internal and external stakeholders.

A bit about us

Our directorate plays a critical role in National Highways. We set the course for strategic roads, enabling the company to deliver economic and social benefits through meeting the needs of our customers and clients, as well as our regulatory obligations.

We are the focal point within National Highways responsible for providing the corporate strategic planning function for the organisation.

We deliver critical analytical support, provide strategic direction for our customer service imperative, partner with colleagues across the business to devise and deliver communications activities, and we shape, lead and drive the overall transformation of National Highways.

Want to know more?

To request a copy of the role profile, please contact hrhighwaysengland@mailgc.cx.ukg.oraclecloud.com quoting reference number quoting reference #5051

ABOUT US

Why you should join us

At National Highways we believe in a connected country. We are passionate about creating a culture where colleagues feel connected, included and enjoy greater wellbeing to achieve this. We’re proud that as an organisation we are continually striving to do better and actively encourage and support our colleagues to do the same with their careers.

So, if you put safety first, take ownership of your work, show passion for what you do, work effectively in a team, and demonstrate integrity in how you do it – then you’ll be a great fit for our organisation.

An informal blended working approach has been adopted for many of our roles across National Highways. We offer many different ways to work flexibly and we’re open to discuss part-time working, job shares, and flexible start and finish times.

Please wait until the interview stage before asking us about flexibility, and we will explore what is possible.

Our benefits package

Our total reward package includes basic salary, the potential for a performance related bonus
Contributory pension scheme with employer contribution of up to 10%
Annual Leave starting at 26 days (plus Bank Holidays) rising by 1 day each year up to 31 days (plus Bank Holidays)
Flexible hours and blended working between base location/home
Life assurance of 4 times annual salary
Health and wellbeing support, including an Employee Assistance Programme, available 24/7 365 days and network of mental health first aiders. Plus access to a wellbeing app to enhance your self-care 24/7, Occupational health service and flu vaccines
A cycle to work scheme for the purchase of a bicycle and equipment for healthy, low carbon travel
Significant investment in your career development, through learning and development, talent management, coaching, mentoring and on job experience

And we are

Family friendly with enhanced maternity leave and pay, paternity leave (15 days), shared parental leave, adoption leave. Plus access to financial support for holiday play schemes and paid special leave (up to 5 days pa), eg for caring responsibilities
Money friendly with access to a discounts platform including over 3000 discounts for supermarkets, eating out, leisure, holidays. Alongside a financial wellbeing programme
Community friendly – offering paid leave to volunteer, 3 days basic/year plus an extra 3 days to support the national Covid effort

If you are successful, it is key to know all offers of employment are subject to satisfactory completion of our pre-employment checks which include:

Right to work check
3 year employment history references
DBS criminal record check
Social media and adverse journalism check
Driving licence check (if applicable)
Fit to work questionnaire (for all), followed by a medical check (if applicable)

And finally

We reserve the right to close before the advertisement expires

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