Copywriter

Your new role

Copywriter

You will be producing clear, compelling long- and short-form copy for a variety of audiences and channels including animations and video scripts. Reporting to the Corporate Editor, the Copywriter will support multiple teams, enabling them to tell engaging stories in a consistent brand voice.

What you’ll be leading on

Produce high-quality written content for a wide range of corporate channels, both online and in print. Edit and enhance supplied copy to ensure it is on-brand, targeted and clear, ensuring that all communications are aligned to the National Highways Communications Strategy and cross-cutting campaigns.
Work with other members of the Creative team to produce ideas and content for our Safer Roads and Roads for Good campaigns, with emphasis on production and delivery. Work with communications colleagues to ensure an integrated and timely approach to communications across digital channels.
Champion the National Highways tone of voice and style guide, and overall brand, and ensure the tone of voice is implemented consistently across all corporate communications.
Work closely with communications colleagues and senior management to ensure key messages are presented consistently and content adheres to the National Highways values.
Providing support to the Corporate Editor in delivering high quality content and advice across the organisation.

To be successful you’ll need

Strong storytelling ability, with experience in scripting for visual formats including video and animation, for a range of channels including social media.
Experience of sub-editing, ensuring quality control standards are adhered to with a strong emphasis on accuracy.
A confident, skilled verbal and written communicator able to grasp key messages quickly with strong influencing and negotiation skills, who enjoys working with a range of people.
Proven experience of delivering written communications and editorial services for a range of audiences and stakeholders.
Ability to manage multiple projects, delivering at pace in a complex environment.

A bit about us

The National Highways Creative, Content and Social Media team works together to deliver creative and compelling communications that build advocacy, increase awareness and improve driver confidence about how to drive safely on our roads.

As part of the wider Communications group, our role is to lead and deliver communications and engagement​​​​​​​​​​​​​​​​​​​​​ activity that showcases the positive impact of roads investment, supporting the delivery of the Department for Transport’s Road Investment Strategy and building the case for future investment. We partner with the business to build our company’s reputation as a trusted operator of England’s road network that puts our customers and their safety first.

Want to know more?

To request a copy of the role profile, please contact hrhighwaysengland@mailgc.cx.ukg.oraclecloud.com quoting reference number #5161

ABOUT US

Why you should join us

At National Highways we believe in a connected country. We are passionate about creating a culture where colleagues feel connected, included and enjoy greater wellbeing to achieve this. We’re proud that as an organisation we are continually striving to do better and actively encourage and support our colleagues to do the same with their careers.

So, if you put safety first, take ownership of your work, show passion for what you do, work effectively in a team, and demonstrate integrity in how you do it – then you’ll be a great fit for our organisation.

An informal blended working approach has been adopted for many of our roles across National Highways. We offer many different ways to work flexibly and we’re open to discuss part-time working, job shares, and flexible start and finish times.

Please wait until the interview stage before asking us about flexibility, and we will explore what is possible.

Our benefits package

Our total reward package includes basic salary, the potential for a performance related bonus
Contributory pension scheme with employer contribution of up to 10%
Annual Leave starting at 26 days (plus Bank Holidays) rising by 1 day each year up to 31 days (plus Bank Holidays)
Flexible hours and blended working between base location/home
Life assurance of 4 times annual salary
Health and wellbeing support, including an Employee Assistance Programme, available 24/7 365 days and network of mental health first aiders. Plus access to a wellbeing app to enhance your self-care 24/7, Occupational health service and flu vaccines
A cycle to work scheme for the purchase of a bicycle and equipment for healthy, low carbon travel
Significant investment in your career development, through learning and development, talent management, coaching, mentoring and on job experience

And we are

Family friendly with enhanced maternity leave and pay, paternity leave (15 days), shared parental leave, adoption leave. Plus access to financial support for holiday play schemes and paid special leave (up to 5 days pa), eg for caring responsibilities
Money friendly with access to a discounts platform including over 3000 discounts for supermarkets, eating out, leisure, holidays. Alongside a financial wellbeing programme
Community friendly – offering paid leave to volunteer, 3 days basic/year plus an extra 3 days to support the national Covid effort

If you are successful, it is key to know all offers of employment are subject to satisfactory completion of our pre-employment checks which include:

Right to work check
3 year employment history references
DBS criminal record check
Social media and adverse journalism check
Driving licence check (if applicable)
Fit to work questionnaire (for all), followed by a medical check (if applicable)

And finally

We reserve the right to close before the advertisement expires